Content audit and content strategy work for apple.com.
Contributed to strategy for redesign of business content on Twitter.com. Tasks: content audit, competitive analysis, documentation of editorial workflow.
With mobile-first in mind, created streamlined IA that scaled across platforms. Tasks: content audit, sitemap, content matrix, copywriting, style guide.
Developed taxonomy for a tagging system that allowed for richer display and filtering of content. Designed interactive press release with downloadable press kit.
© 2014 Jeanne Storck