How do you design a news site that looks rich when production resources are slim? Dynamic tagging for all content, use of rich imagery, and interactive press releases.
eBay Motors and TV show "West Coast Customs" filmed a special episode in which four US vets won a custom car. An eBay Motors app and microsite featured show trailers.
For the product launch of Lightroom 5, Adobe envisioned a photo sharing site where users could showcase their work and win a mentoring session with a noted photographer.
When UP came out with the 2.0 version of their fitness band and app, they wanted a website that helped users understand and get excited about their product technology story.
Venture capital firm HCP wanted a new responsive website with a built-in social strategy that highlighted their expanding Silicon Valley presence.
For a summertime grilling sweepstakes, Kingsford invited users to check in via Google Maps and share what's on the barbie.
Glad wanted a new Facebook page, a Facebook app that let users save friends' posts, as well as a fun mobile app to engage users around the brand.
Wondering about that view from the plane window? MondoWindow's website shows airline passengers on WiFi-enabled planes what they're flying over.
GGU needed more storytelling about students, simplified organization of departmental programs and class schedules, as well as easier donation flow.
Clorox needed new architecture and design for their corporate site that served the needs of stakeholders with different priorities as well as multiple audiences.
Toshiba wanted to help users research products before heading off to a retailer. Better product line delineation, progressive disclosure, and research tools helped.
How do you get a traditional financial newspaper to update it's web presence? Help them think outside the print model with more interactive stories and research tools.
© 2014 Jeanne Storck