Content Strategy

Content is at the heart of great digital experiences. I help clients discover the stories they want to tell then work with them to make great content happen.
  • Facebook

    Led content strategy on features for Facebook Ads tools. Developed Ads content standards. Facilitated content crits. Collaborated with research, product design and engineering.

  • Honda

    Honda Helper mobile app lets buyers educate themselves and engage with dealer reps on their own terms via chat and interactive cards -- long before they hit the showroom floor.

  • Apple

    How do you improve website search results when content is siloed and you can't reinvent the wheel? Improve Quick Links logic and Search Results UI.

  • Twitter

    With multiple stakeholders, redundant content and localization issues, Twitter Biz needed a revamp. The first step? A comprehensive content audit.

  • Visa

    A content strategy focused on minimalism and relevance helped Visa move from an unwieldy 1000-page brochure site to a slimmer, nimbler marketing vehicle.

  • Hotwire

    User reviews and ratings are powerful tools for this veteran online travel agency and finding new ways to display them on product pages is a constant quest.

  • Starbucks Newsroom

    How do you design a news site that looks rich when production resources are slim? Dynamic tagging for all content, use of rich imagery, and interactive press releases.

  • UP Fitness Band

    When UP came out with the 2.0 version of their fitness band, they wanted a website that accurately messaged the transition of v1 to v2 across all channels.

  • Highland Capital Partners

    Venture capital firm HCP wanted a new responsive website with a built-in social strategy that highlighted their expanding Silicon Valley presence.

  • Verizon

    Made detailed nomenclature recommendations for Verizon Enterprise Center, including revised navigation, improved UI copy, and style guide.

  • Investors Business Daily

    Worked with editorial team of a print-centric newspaper to understand content creation process. Made recommendations for reshaping print content for the web.

  • Southern California Edison

    Performed content analysis and recommendations for this Southern California utlity that was trying to centralize content production systems.

  • UCSF

    Performed content audit. Made content and global navigation recommendations for website that served multiple audiences with very different needs.