Redesigned architecture and introduced a much higher level of interactivity to a financial news and research website.
Awards
- Interactive Media Award for Best Financial Information website, 2009
- Web Marketing Association Award for Best Investment Website, 2009
Accomplishments
- Interviewed novice and expert investors to determine how they used the website.
- Developed user personas.
- Performed extensive content inventory and created site map.
- Worked with editorial team to understand both the newspaper's print and online publishing process in order to design a more interactive news site.
- Reduced barriers to entry by simplifying registration forms.
- Added personalization module that allowed users to save "routines."
- Provided context and education around proprietary tools.
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Nortel
Toshiba
Investors Business Daily
Classmates
Southern California Edison
MSN TV
Foster Farms
Invisalign
MTV
Barnes & Noble
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