Toshiba
2007

Toshiba-Direct.com guides shoppers interested in purchasing Toshiba laptops and accessories to appropriate retailers. The redesign aimed to simplify product research and strengthen product branding.

- Designed laptop finder to help users identify the product suited to their needs by price, weight, screen size and performance.
- Implemented visual, branded navigation on a site that relied heavily on text.
- Organized and differentiated content about product families more clearly and made the user's decision path more direct and focused.
- Made the product page more powerful by streamlining and repackaging content in clear categories that aligned with decision-making process.
- Refined comparative tools, user reviews, ratings and sort on the product page.
- Worked with client to align backend database with new front-end navigation.

Clients

contact: jeanne at jeannestorck dot com