Apple was building a federated search system to break down silos between marketing, product and support content. The first step was an improved Quick Links and Search Results content strategy.

- Worked with team of two content strategists and business analyst to develop Quick Links strategy for Phase 1.
- Audit of existing Quick Links system.
- Determined top 150 keywords through analytics and business needs.
- Mapped keywords to existing content.




  • Date: January-March 2015
  • Skills: Content Strategy, Search, Analytics
  • Client Website:Apple
  • Agency: Hello Elephant