Honda wanted a mobile sales tool that allowed dealer reps to engage with prospective buyers via chat, phone or synchronized screens. The platform included an app with configurator, a desktop management tool and a chat bot using natural language processing.

- Created detailed matrix of model specs that informed configurator and CMS structure.
- Developed question/answer framework for chat bot.
- Developed strategy for dealer rep feature lookup tool.
- Managed copy creation and image asset production.
- Created content governance plan for handoff to client.

  • Date: November 2015-June 2016
  • Skills: Content Strategy, AI Modeling, CMS Development, Content Delivery
  • Client Website: Honda
  • Agency: Razorfish