UP Fitness Band

The 2.0 version of the UP Fitness Band had two users: current and prospective. The product launch website had to address upgrades for current users and explain a new product/app system to first-time users.

- Developed content strategy based on marketing touchpoints.
- Worked closely with copywriter to create storyline and messaging architecture.
- Created sitemap and wireframes.

  • Date:September - October 2012
  • Skills:Content Strategy, UX Design
  • Client Website:UP Fitness Band
  • Agency:West