Event setup light
Marketers who run an ad on Facebook want to understand how an ad is driving people to take action on their website or app, whether it’s adding something to their cart, making a purchase or signing up for a newsletter. To understand how people are engaging with their ads, marketers need to add code to links and buttons in their website or app to see which ads prompt the most “Add to c
Launching the tool
The existing experience was a modal with a long list of instructions about how to paste code manually into your website—a daunting task for most advertisers.
With the new tool, advertisers simply entered their website URL into a modal which launched the experience as an overlay on their website,
Adding tracking code
When the overlay is launched, users see a draggable control panel that shows events already added as well as colored tags on any buttons or text links that Facebook thinks you might want to track.
