EXPERIENCE

Content Designer

Senior Content Strategist, Asana, Dec 2022 - present, San Francisco.
Leading content strategy for asana.com.

Senior Content Designer, Shopify, Jan - Jul 2022, San Francisco.
Worked with product, UX, and eng to redefine global search on merchant admin. Developed content structure of results,  filter taxonomy, glossary, and UI copy.

Senior Content Designer, Huge, Jun 2019 - Nov 2021, San Francisco.
Created content strategies for redesigns of Google marketing sites {Chrome, Chrome OS, Shopping, GPay, Learning) as well as LG Electronics, Shipt and UCSF Children’s Hospital websites.

Senior Content Designer, Facebook, Jun 2017 - May 2019, Menlo Park.
Content lead on advanced advertiser tools. Collaborated with UX, research and engineering to create design and content for new conversion tracking feature. Created content briefs with UI copy to guide engineering and localization partners. Planned and wrote in-product promotions and emails for new feature launches. Fostered content strategy practice by developing content guidelines to standardize messaging, facilitating content workshops and running content testing.

Senior Content Strategist, Hotwire, Jun 2016 - Jan 2017, San Francisco.
Improved post-stay review form and worked on display of reviews on hotel product page. Worked with data mined from reviews to create tag taxonomy on hotel page. Documented journey of a review from submission to database to site.

Content Strategist, Razorfish, Mar 2015 - Jul 2016, San Francisco.
Honda app: Content lead on designing a mobile app that connected car buyers and dealers through a suite of interactive cards, configurator tool, chatbot or phone.
Visa website redesign: content migration, template definition, copy production management.

UX Content Strategist and Freelance Writer, Mar 2008 - Mar 2015, San Francisco.

• UX Content Strategist: Apple, Twitter, Honda, Hotwire, Visa, Adobe, Starbucks, Honda, Xbox, eBay, Verizon, Jawbone UP, Highland Capital Partners, LinkedIn, Polycom, Glad, Clorox, Kingsford, Golden Gate University, VeriSign, UCSF. Agencies worked with: AKQA, Razorfish, Elephant, West, Edelman, DDB, EVB, Boldium, Mortar, Sliced Bread.

• Freelance Writer: Covered sustainable living, art and food for publications such as Craft, Make, Common Ground, JetBlue, Nat Geo and more. Created editorial calendars, took photography, managed social feeds.

Information Architect

Senior Interaction Designer, Razorfish, Oct 2006 – Feb 2008, San Francisco.
Worked on website redesigns for VISA, Toshiba, Investors Business Daily, Southern California Edison, Nortel. Developed content strategies, discovery. and competitive briefs. Conducted user and stakeholder interviews. Designed wireframes and user flows. Worked with business analysts to develop functional requirements. User tested HTML and paper prototypes.

Information Architect, Tech Soup, Mar 2006 – Sep 2006, San Francisco.
Developed new information architecture for technology nonprofit website that helps other nonprofits access discounted software and support content. Refined navigation and taxonomy. Designed wireframes that integrated editorial content into e-commerce flows. User tested paper prototype.

Information Architect, Young & Rubicam, Apr 2004 – Sep 2005, San Francisco.
Worked on website redesigns for MSN TV, Invisalign and Foster Farms. Performed competitive analysis. Established user needs and behaviors. Created site maps and wireframes. Managed and wrote copy.

Information Architect, MTV, Jan 2001 – Feb 2002, New York.
Created wireframes and user flows. Created templates that pulled in content from the MTV channel database to automate production and make content more dynamic. Improved global navigation. Created interactive style guide for producers and designers. Wrote functional specs. Developed and tested usability scenarios.

Information Architect, Icon Medialab (LBI), Jul 2000 – Nov 2000, New York.
Developed architecture for an online tool for Chubb Insurance that allowed agents to request quotes from multiple carriers. Built and coded HTML prototype for testing.

Information Architect, BOL, Oct 1999 – Mar 2000, Paris.
Acted as a consultant on the launch of Bertelsmann’s online music store in France. Performed competitive analysis. Suggested improvements to interface. Used traffic stats to target content areas for development.

Information Architect, Barnes & Noble, Apr 1998 – Sep 1999, New York.
Worked on the creation of editorial and e-commerce architecture for Barnes & Noble's music store. Established global navigation and standard page templates. Tested new CMS tool with tech team.

Content Producer, CBS Interactive, Nov 1997 – Feb 1998, New York.
Produced a suite of standard HTML templates for CBS affiliate station websites.

Content Producer, Goldman Sachs, Mar 1996 – Nov 1997, New York.
Developed departmental websites for the investment banking division’s intranet.

EDUCATION

University of California, Berkeley, B.A. Comparative Literature (English/French/Latin) with honors.