Portfolio > Facebook
Facebook advertiser tools
I shaped IA and wrote UI copy for the tools that help marketers measure and track the success of their advertising campaigns. My goal was always to create language that made complex UIs and flows simple and clear.
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Analytics setup tool
A new interactive tool that helped advertisers set up conversion tracking on their website—without having to touch a single line of code.
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Facebook pixel guidelines
Developing writing standards for the Facebook targeting pixel at a time when Facebook’s collection of data was in the press spotlight.